Cultures and Processes for Innovation


We help smaller organizations to scale and larger ones to manage communities and innovate. We use Social System Design to help you build organizations who crave challenges, dare to imagine alternative futures, and provoke them.

We start by first understanding your strategic goals and then mapping your organization to spot key areas of improvement. We leverage the power of your people to help your organization become more effective, increasing innovation, performance, collaboration, and employee engagement. 




Daniel Ospina

Organizations Designer and a creative systems thinker. 

Beyond Conductal, Daniel is a visiting lecturer on System Design at Said Business School (Oxford University), an Associate Fellow of London University, and a Co-founder and Steering Group Lead at Crossmodalism (an international community bridging artists, scientists, designer, and entrepreneurs).

Daniel does regular public appearances, with previous platforms including TEDxUHasselt and TEDxHackney, Tech Open Air Berlin, Fjord Kitchen (Madrid), and MMK16 (Gmbh). 
David Schafran

Seasoned entrepreneur, investor, mentor and salsa dancing aficionado.

Davivd has founded and led EyeNetra, a MIT powered technology company which disrupted the optometry industry with a novel new suite of technology tools and service.

Previously he partnered with Innovation Management institute in Silicon Valley, worked with leading design thinking firm Catapult Design, Intuit and was a Rockefeller Foundation Fellow.


Dr Atif Ansar
Programme Director of the MSc in Major Programme Management at the Saïd Business School. 
Atif has been a fixture at University of Oxford since 2006. From 2006-2010 he undertook his DPhil (PhD) with the prestigious Clarendon Scholarship from Oxford University Press. He was a post-doctoral Research Fellow from 2010-2013 with Professor Bent Flyvbjerg at the BT Centre for Major Programme Management at Saïd Business School, then from 2013-2015 he served as a Lecturer at the Blavatnik School of Government and Cohort Manager of the Major Projects Leadership Academy (MPLA).
​Atif engages widely with public and private sector stakeholders and the media. He has consulted for the World Bank, UK government, governments in Asia and Africa, and private sector clients.

James White
A commercial Finance Director operating as a business partner to management in the Media, and Digital sector with a track record of managing growth and cultural change, sound financial management, commercial rigour, operational efficiencies, legal execution, building first class teams and increasing profitability. 
James is Group Finance Director for CV's group £20 million media portfolio and  a mentor for Conductal. Previous roles include Finance Director at Instance, Global Commercial Director at Omifone, and Finance Director for Universal Music Digital Division.

Qualified Chartered Accountant since 1994. James has also completed a Bachelor of Fine Art at the Chelsea College of Art in 2011
Michela Michieli
A Marketing Strategy & Planning expert with 15 years of experience on Digital Strategy, Technological Platforms, and Consulting Companies; 8 years working in International Companies targeting Germany, Switzerland, Ireland, UK, Italy, France, Belgium, US and Spain; and 7 years in Management position.

Michela is also a Lecturer Teacher in the Intelligence Design Master of the IUAV University, Venice. And Founder of ObiOS a Marketing consultancy that optimises your marketing budget to get respect from investors and achive business results that to an Organic Business Interpretation.
Robin Dhara
A maverick publicist with experience advising at board level. Robin has worked alongside brands including Google, Vimeo,, Land Rover, JCB and The Wired Conference. He built a five-man team in the UK, and two separate pan-European PR networks for various US based tech clients.

As well as advising CEOs on investor relations, media and route-to-market strategies, Robin has a keen understanding of the creative industries and the evolving digital landscape.

He is a judge for the British Media Awards, Communications Director of TEDxLondon
and a mentor for Telefonica StartUp incubator Wayra. In addition, he has secured three
Guinness World Records for his clients, and launched a spaceship.