We start by having a different conversation. Not just at the top, but across an organization.
Next, we enable efficient experimentation, we tear down walls and constraints and get our hands dirty.
Following that, we make sure we are being inspired, systematically! This is too important to leave it to chance.
Then, we create processes to share learnings and coordinate. Life is too short to repeat the same mistake twice.
Finally, we look outside. A strong personality will attract and retain those who resonate with us, from customers and suppliers to employees and strategic partners.